Social Media & Content Portfolio

DAY by Day

Designs Authentically Yours  ·  by Daylee

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Daylee — Founder, DAY by Day

About Me

Branding built
on intention

Hi, I'm Daylee — founder of DAY by Day (Designs Authentically Yours). My work is rooted in precision, perception, and intention. Every detail matters: the way something flows, the way it's experienced, the impression it leaves before a single word is read.

With a background in political science and business, I approach branding differently. I think in terms of positioning, behavior, and decision-making — understanding not just how a brand looks, but why people are drawn to it in the first place.

I've worked inside real businesses, so I care about more than aesthetics. I help refine your day-to-day — creating a brand and experience that feels elevated, aligned, and effortless over time.

Elevated brands, built with intention — day by day.

The Approach

Three pillars behind
every brand I build

01

Precision

Every element is intentional. From the micro-details of a caption to the macro-architecture of a brand ecosystem — nothing is accidental. Precision means knowing exactly what to include, and what to leave out.

02

Perception

People make decisions before they're conscious of making them. Great brands engineer that first impression. I study why audiences are drawn to certain brands — then build those signals into yours.

03

Intention

Strategy without execution is noise. I connect the creative vision to real business outcomes — bookings, audience growth, brand loyalty — so every decision serves your long-term goals.

Selected Work

Brands shaped
from the inside out

01

Salon & Aesthetics

Refined
Beauty

Refined Beauty arrived with exceptional services but lacked the digital infrastructure to support growth. The goal: build a cohesive brand identity, an automated booking system, and a scalable content engine — making the experience feel as elevated online as it does in person.

Location
Newberry, SC
Industry
Beauty & Wellness
Scope
Brand · Web · Social · Content
Live Site
refinednewberry.com →
Visit Refined Beauty
Refined Beauty — feature photograph

Website Design & SEO

Built a clean, elevated website engineered to convert visitors into bookings. Streamlined the full booking experience through Vagaro automation — turning digital traffic into confirmed appointments.

Social Media Strategy

Established a cohesive brand presence across Instagram, Facebook, and TikTok. Supported by ongoing content creation and staff training to maintain a high-quality, on-brand digital experience at scale.

Content Creation & Brand Shoots

Created content that balances luxury with approachability — positioning Refined Beauty as both elevated and accessible to its target audience, fueling sustained organic growth and community loyalty.

Branding Photography

Refined Beauty
in frame

Content direction by DAY by Day  ·  @refinedbeautynewberry

Refined Beauty — The Refinery
The Refinery
Refined Beauty — The Sanctuary
The Sanctuary
Refined Beauty — The Apothecary
The Apothecary
Refined Beauty — Product Curation
Product Curation
Refined Beauty — Hair Art at the Mirror
Hair Art · The Mirror
02

Telehealth

Vera
Health

Vera Health LLC, founded by Robin Bartley, F-NP, is a telehealth business catering to women and men for comprehensive health purposes. The challenge: craft a brand identity that balances clinical credibility with warmth — a logo system that feels trustworthy, modern, and rooted in care.

Founder
Robin Bartley, F-NP
Industry
Telehealth
Scope
Logo System · Brand Identity
Vera Health — Telehealth Branding

Logo Design System

vera health
Variant 01 · Sage
vera health
Variant 02 · Deep Teal
VERA HEALTH
Variant 03 · All Caps
VERAHEALTH
By Robin
Variant 04 · Signature
03

Event & Print Design

Tap with
Talley

A beautifully designed payment card for a bartending event brand — blending playful elegance with practical utility. The "Sip, sip, hooray!" concept paired custom illustration with QR-coded payment options across Zelle, Cash App, and Venmo, printed on premium 6×4 landscape cards.

Client
Katelyn Talley
Deliverable
Print · Card Design
Scope
Graphic Design · Brand Print
Tap with Talley event design

Design Details

The card design featured a champagne-and-citrus illustration motif, the signature "Sip, sip, hooray!" tagline in script, and three distinct QR codes linking directly to each payment platform — elegant enough to leave on a table, functional enough to drive instant tips.

Tap with Talley — card detail
Tap with Talley — card detail
Tap with Talley — card detail
04

Event Photography

Kokolis
Rehearsal
Dinner

A photoshoot capturing an intimate evening in Columbia, SC — celebrating the commencement of the Kokolis's. Candid warmth, golden hour light, and an abundant grazing table created a story worth telling across every frame.

Location
Columbia, SC
Event Type
Wedding Rehearsal Dinner
Scope
Event Photography · Content
Kokolis rehearsal dinner

Event Gallery

An evening
in Columbia

Golden hour candids  ·  florals, table, & toast

Bouquet of garden florals on the rehearsal table
The Florals
The Kokolis couple laughing in front of their home
The Couple
Champagne toast — popping the bottle at golden hour
The Toast
Grazing table with charcuterie, cheese, and seasonal fruit
The Grazing Table

Social Media

Scroll-stopping content isn't luck — it's architecture. Every reel, caption, and post is built with a specific role in the brand journey. The result: a digital presence that feels cohesive, intentional, and alive across every platform.

Instagram @refinedbeautynewberry
Facebook Brand presence & community
TikTok Short-form video & reels
Treatment · In Motion
Aesthetic treatment session
Aesthetic Services
Behind the scenes — studio detail
Behind the Scenes
Event styling — pastry tower
Event Styling

How I Work

The DAY by Day
process — step by step

01

Discovery

I dig into your business, audience, competitors, and goals — studying what's working in your market and where the real opportunities lie before a single piece of content is created.

02

Brand Architecture

From visual identity to voice, I build or refine the brand foundation. This includes design systems, content pillars, messaging frameworks, and platform-specific strategies.

03

Creation & Launch

Execution with precision — content shoots, website builds, social assets, reels, and campaigns. Everything is built to a standard that reflects the elevated brand we've designed together.

04

Ongoing Refinement

Strong brands are living things. I support ongoing content creation, performance analysis, and brand evolution — so your digital presence stays relevant, resonant, and growing.

Let's Build Something

Your brand should be
felt before it's read.

Elevated brands, built with intention — day by day

dayleeabrams@gmail.com (803) 586-1237 daybydayx.com
Start the Conversation Visit Website

New Offering

AI automation &
systems as a service

Modern brands don't just need beautiful design — they need infrastructure that runs while you sleep. I build AI-powered systems that handle the repetitive work, so you can stay focused on the parts of your business only you can do. From booking automations to lead capture, from content workflows to client onboarding — every system is custom-built for the way your business actually operates.

Booking & Workflow Automation

End-to-end booking flows, intake forms, and client journeys that move on autopilot. Connect your calendar, payment, and CRM tools so a new lead becomes a confirmed appointment without lifting a finger.

AI Chat & Lead Capture

Custom-trained AI assistants that answer questions, qualify leads, and book consults — all in your brand's voice. Available 24/7, never miss a message, and seamlessly hand off to you when it matters.

Content & Social Systems

Repeatable content engines — from idea to caption to schedule. Pair AI with your brand voice to draft posts, repurpose long-form content, and keep the feed alive without burning out the founder.

Custom Tools & Dashboards

Internal tools shaped to your business — client portals, admin dashboards, reporting automations. Built for clarity, designed for daily use, and integrated with the platforms you already trust.

Start a Project

Tell me about
your vision

Whether you're launching something new, refining an existing brand, or ready to bring intelligent systems into your business — share a few details and I'll be in touch within 48 hours.

Every project starts with a conversation. There's no script, no template, no hard sell — just a clear-eyed look at where you are, where you want to go, and whether we're the right fit to get you there.

Built with intention — day by day.